Meteorologists add climate change to their forecasts.
Author | Herro, Alana |
Position | EYE ON EARTH |
As the United States wakes up to the realities of climate change, global warming has made that most ordinary of conversation topics--the weather--a hot topic. And increasingly, meteorologists across the country are incorporating tips on how to tackle climate change and other environmental challenges into their local forecasts, thanks to a new program from the National Environmental Education Foundation (NEEF), a Washington, D.C.-based group that works to provide objective environmental information to the American public.
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The Weather Channel is among the many broadcasters using tips from NEEF's Earth Gauge service, which is distributed in partnership with the American Meteorological Society. The service sends out a free, weekly electronic newsletter to 95 meteorologists in 63 cities, who in turn reach out to more than 150 million viewers across the country. "If The Weather Channel isn't talking about climate change and global warming, who is?" Kaye Zusmann, the network's vice president for program strategy and development, told the New York Times. "It's our mandate."
The weekly Earth Gauge newsletters include environmental tips tailored to each city's local three-day forecast. If it...
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