Message from provost Perry Brown.

• Author: Brown, Perry
• Position: Brief article

This summer issue of the Montana 'business Quarterly features a real summer activity: bicycle tourism. This is a rapidly growing part of Montana's tourism industry and it, like several other aspects of Montana tourism, differentiates us from many other places. The grandeur of Montana is really captured by cyclists as they move through our beautiful state, and as we have learned, they are with us for an extended time visiting our attractions, eating in our restaurants, staying in our motels and hotels, and shopping in our stores. While highly mobile, they are extended-stay tourists, and we expect their numbers to increase as more people learn about the joy of cycling through Montana. Their travel through our state is slow and deliberate and is the kind of travel that leads to a love affair with the state that John Steinbeck realized several decades ago in his book, "Travels With Charley."

Bicycling tourism is not the only tourism in Montana, and we host more than 10 million people each year as they visit our special state, one of the most iconic regions of North America. The Institute...