Dear Colleagues,

I am thrilled to personally invite you to join thousands of your franchise peers at IFA's 60th Annual Convention in Orlando, FL Mark your calendars now for February 8-11, 2020, and start planning your schedule by reading through this brochure. As you'll see--we have another invaluable and forward-thinking event in store for you!

IFA's Convention is a unique opportunity to expand your network and meet key contacts to help grow your business. Members of your franchise family--consisting of those who have been in the community for years to those who are just starting out--are waiting for you to join them for an unforgettable time at franchising's premier event. Whether you're a franchisee, franchisor or supplier, we all have one very important thing in common that binds us together--our commitment to the success of the franchise business model.

One of the many things I am looking forward to is seeing our dynamic lineup of top-notch keynote speakers. Our opening keynote speaker on February 9 is world-renowned author and visionary thinker Simon Sinek. During his keynote presentation, he'll provide insights about his new book, The Infinite Game. You'll leave this session knowingjust how important it is to stay ahead of the game and outlast your competitors. I am also excited to share that Kevin Hochman, President & Chief Concept Officer of KFC U.S., will take the main stage on February 10. During Kevin's presentation, you'll get an inside look at how a massive brand like KFC re-established itself. Kevin and I will also engage in an authentic one-on-one discussion (a brand new Convention feature!) about how critical it is for franchisors and franchisees to maintain a powerful partnership. On February 11, former NFL athlete Trent Shelton will be ending the event on a high note as our Closing General Session speaker. Trent will discuss breaking free from toxic environments and...

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