Mercadeo a lo grande.
| Author | Guevara, Michelle |
| Position | Publicidad avalada por el presentador de televisi |
Mario Kreutzberger, el animador chileno más conocido como Don Francisco, presentador del programa de variedades en español Sábado Gigante, espera que su condición de ícono cultural hispano convierta a millones de televidentes en expertos en vinos.
La vinatería chilena San Rafael ha lanzado una línea de vinos con el nombre artístico de Kreutzberger y su imagen en las botellas. Cien millones de televidentes en 40 países conocieron su vino --un cabernet sauvignon y un merlot con un precio de US$5.99 y US$8.99 durante segmentos especiales del popular programa. El vino debutó después en la Feria Internacional del Vino en Miami, hogar de la estrella de la pantalla chica, junto con cientos de otros vinos nuevos de todo el mundo.
"Me dirijo al mercado hispano de Estados Unidos porque es donde más me conocen", dice Kreutzberger, aunque el vino se venderá en América...
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