¿Menos ganancias?
| Author | Peter Hudson |
| Position | Venta de software en Am |
A diferencia de estados unidos, las compañías de software que se especializan en Planificación de Recursos Empresariales (ERP en inglés) aún tienen gran demanda en América Latina. Pero los expertos dicen que este software, que permiten a las compañías automatizar desde la facturación hasta la administración, se dirige ahora a clientes pequeños y medianos, que ofrecen márgenes de ganancia menores.
La venta de programas ERP aumentó en la región el 47% el año pasado, a US$535 millones, según International Data Corp. (IDC). El grupo de investigación pronostica que firmas como SAP, Datasul y Baan seguirán creciendo este año, pero sólo el 12%, a US$600 millones, debido a los problemas económicos de Brasil, y que se recuperarán en el 2000. "Todavía hay mucho espacio para el crecimiento", dice Luis Correa...
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