Men muscle up to skin care products.

• Position: WHAT'S NEW?

Hoping to strike a chord with men of all ages, Organic Male OM4 fuses natural ingredients with suspension technologies to produce formulas that deliver an infusion of bio available "skin food." OM4 is a type-specific, four-step skin fitness and conditioning system that requires less than four minutes to apply. This routine is not just for Baby Boomers, but also for teenagers who want to have protected and healthy skin.

Each four-piece set targets a different skin type, addressing dry, normal, sensitive, and oily--yet guarantees an eco-friendly experience. In addition to these sets, the Encore Collection is a series of supplemental products designed to provide targeted solutions for common shaving related conditions and male skin concerns. Each OM4 collection contains vitamin- and antioxidant-rich extracts to actively defer the onset of premature skin aging and help men maintain their best appearance.

The OM4 Dry Skin Collection is designed for dry, patchy skin needing extra hydration and brightening, and is effective for sun damage. Combining hydro vitalizing ingredients from the desert, the drought-tolerant botanicals naturally retain moisture and help the skin do the same. Oxygenating ingredients are microblended to revitalize and detoxify mature skin: Desert Succulent Hydrating Cleanser ($35), Desert Springs ph Balancer ($35), Warm Sands Botanical Youth Serum ($45), and Thirst Quenching Moisture Complex ($55).

The OM4 Normal Skin Collection is designed for men who have clear, nongreasy skin. Combining mineral-rich, antioxidant-packed berries, grains, and wine extracts, the earthy botanicals in this collection provide a solid foundation for normal male skin nutrition. Rich in polyphenols, this collection defers the onset of fine lines and minimizes large pores: Micro Blended Bio Nutrient Face Wash ($35), Surface Refining ph Balancer ($35), Age Defying...