Meet the super squad!(Financial Literacy) (Charles River Bank signed deal with Sundin Associates Inc.) (Brief article)
Institution: Charles River Bank, Medway, Mass.
Asset size: $186 million
Agency: Sundin Associates Inc., Natick, Mass.
The bank has been heavily involved in helping children to learn the basics of savings and financial responsibility. The bank wanted to create a dog/superhero mascot that can be used to make financial literacy more exciting to young children.
The agency suggested that it would increase the appeal to both boys and girls and generate more storytelling opportunities if the bank created a team of superheroes--along the lines of the Justice League or Batman, Robin and Batgirl.
The team, called the CRB Super...
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