MEET THE 2022 SALES & MARKETERS OF THE YEAR.

• Author: Malan, Mekenna

What's a business without its sales and marketing teams? Utah Business is proud to present the 2022 Sales & Marketers of the Year honorees--individuals who've had a measurable impact on their company's bottom line and are going above and beyond to share their company's visions with the world.

BEST DIGITAL MARKETING CAMPAIGN

MATT AND AMY BOWMAN (NOT PICTURED) CO-FOUNDERS | MY TECH HIGH

in /IN/MATTBOWMANOO/

What sales/marketing advice do you have for other companies and organizations?

To quote Seth Godin, "Be irresistible to a small group of passionate sneezers."

STEPHEN FORTUNA (NOT PICTURED) DIGITAL MARKETING MANAGER | EDDY

in /IN/SAFORTUNA/

What advice would you give to someone who doesn't think they have the skills needed to be successful in sales or marketing?

Great! Then you're just like the rest of us. If you ever fully escape the feelings of imposter syndrome, it probably means you've become overconfident and have stopped learning. The trick is to let those feelings affect you in the right ways. Use them as a drive to learn new skills, never as an excuse not to try something you don't feel qualified for.

MARY MCBRIDE VP, DIGITAL EXPERIENCE & SALES MANAGER | BANK OF UTAH

in /IN/MARY-MCBRIDE/

What sales or marketing project/accomplishment is your company most proud of?

Bank of Utah is very proud of our Expert Blog program. When I'm in a branch, I often hear employees gladly sharing advice with customers. The blog has allowed us to introduce that same friendly voice to people online, helping even more community members improve their financial knowledge, and opening the bank up to a whole new world of marketing opportunities. And it's just been fun. Our employees quickly figured out how to talk to people in this space, using gummy bears to explain needs vs. wants and even leaving Hamilton "Easter eggs" in a blog about time and money.

MEGAN BOWEN OWNER | MEG B MARKETING

in /IN/MEGBMARKETING/

What sales/marketing advice do you have for other companies and organizations?

Implementing Instagram Reels into my clients' strategy has been an exciting ride. We recently saw a Reel go viral with over 14M views. From that, my client saw a 70 percent increase in sales, a 5,000 percent increase in website views, and 10,000 new followers. For a small business in Sandy, it seems to be the tipping point for their presence online.

HADLEE SELMAN PAID SOCIAL SPECIALIST | OVERSTOCK.COM

in /IN/HADLEESELMAN

What are you looking forward to accomplishing most in 2022?

In 2022, I'm looking forward to testing new opportunities for paid social and display advertising like augmented reality, creative formats, and capitalizing on increased mobile adoption. I'm also excited to continue working on striking content that helps...