Medicina preventiva.
Author | Zellner, Mike |
Position | Editorial |
Los ejecutivos de todo el mundo enfrentan una decisión difícil cada mes de julio: ¿Alcanzarán los ingresos lo planificado en el presupuesto, o es hora de comenzar a cortar? En 2002, los gerentes en Latinoamérica se inclinaron por la profilaxis.
Ese es el resultado de nuestra exclusiva encuesta anual entre los principales expertos financieros, el Pronóstico de Consenso de LATIN TRADE materia de ventas y ganancias correspondiente a las mayores 100 empresas cotizadas en bolsa en la región. Las perspectivas de este año son que las ventas del 75% de estas empresas no variarán en 2002, como ocurrió un año antes. Pero las ganancias aumentarán un 12%, ante la reducción de costos.
El Pronóstico de Consenso de LATIN TRADE muestra que la mayor parte de los gerentes ya pusieron sus barbas en remojo para complacer a los acreedores y preservar la rentabilidad. Firmas mexicanas profundamente endeudadas, como el fabricante de vidrio Vitro y el conglomerado Desc, saben que las ventas crecerán con lentitud, o sencillamente no habrá crecimiento.
Y ahora que están en forma se muestran dispuestas a aprovechar las oportunidades de adquisiciones en sectores y países donde ningún ahorro puede mantener la rentabilidad: las telecomunicaciones y Argentina. Con los bolsillos llenos, se espera que América Móvil...
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