Mediamapper.

• Author: Peterson, Eric
• Position: Cool Colorado Stuff - Brief Article

Not many software companies took root in an agricultural co-op, but Red Hen Systems did. After its agrarian beginnings, the growing Fort Collins-based provider of spatial technology" solutions officially incorporated in 1994. Red Hen's flagship product is MediaMapper. It allows users to automatically link multimedia--video, audio or still photographs--with GPS coordinates. "You are applying location to an image," said Director of Marketing Chris Betz. Our software gives people the ability to see what is where." With MediaMapper, a task that once involved pencil and paper is now completely automated, embedding location data directly into the digital media as it is...