Meat & Dairy Industries Not Under Siege--Yet.

PositionPLANT-BASED ALTERNATIVES

Rising demand for plant-based alternative meat and dairy products may not be the biggest problem facing conventional meat and dairy producers, as research by The Hartman Group, Bellevue, Wash., uncovered that almost all consumers--whether they purchase plant-based foods or not--have some level of distrust in meat and dairy companies and producers.

According to its "Food & Technology 2019: From Plant-based to Labgrown" report, the majority of consumers see plant-based alternatives as no different or better than conventional meat and dairy when it comes to being all natural, minimally processed, healthy, and good for the environment and animals. This is true regardless of the plant-based category.

"Factory farming and its abuses have made consumers question the ethics of eating animal products; popular documentaries have eroded trust in the meat and dairy industries," maintains Laurie Demeritt, CEO of The Hartman Group. 'The upside for the industries is that, for the vast majority of...

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