The International Franchise Association's 2012 Annual Convention, set for Orlando, Fla., will serve as a learning laboratory for the burning topics and issues affecting the franchise community. Over the course of several days, eager convention-goers can take advantage of several prized offerings: nearly two dozen concurrent sessions, four summits and three Mini Super Sessions. Those who will be in attendance will return to their respective franchise businesses better equipped to rise above common business challenges and rely on new and proven business-building strategies.
The IFA Annual Convention serves as an occasion that expertly balances the needs of attendees interested in learning the latest business strategies, while making the most of numerous networking events. The convention will be conducted at the Orlando Marriott World Center in Orlando, Fla. from Feb. 11-14, 2012.
Reaching the Summit
Beginning Feb. 12, at 9 a.m., five summits are scheduled on topics that will provide convention participants with fresh and useful insights from industry leaders and peers to spur their businesses to higher levels of achievement. The summits will include:
* The International Summit, following its past successful format, will provide a beginner and an advanced track on the best practices and do's and don'ts of international franchising.
* The Finance Summit will lead attendees to a better understanding of the current credit access environment by looking at non-traditional and alternative financing solutions.
* The Technology Summit will focus on the various aspects related to social media and marketing.
* New Markets Summit will address ways for franchise companies to embrace professional athletes within a culture of inclusion. Diversity efforts get franchisees and employees in the door, but inclusion keeps them in your organization by providing programs that offer support and room for advancement.
* Elements of Successful Franchising: Working Through Difficult Economic Times, a special session geared to address such issues as access to capital, social media and changing patterns of ownership, will be conducted Feb. 12, 9 a.m.-noon.
Introduced during IFA's 2009 Convention, the now popular "Mini Super Sessions," scheduled Feb. 12, 9 a.m.-noon, continue to feature topics that include a wider application of issues encountered during the daily operations of franchise businesses and will offer professionals advice that is matched to various levels of...