MATTRESS KEY TO SLEEPING CONTENTMENT.

When it comes to shopping for a mattress, it's okay to sleep around. In fact, according to a nationwide poll commissioned by the Simmons Co., Atlanta, Ga., many consumers liken the purchasing experience to buying a car, which normally occurs after several "test drives."

Americans spend one-third of their lives in bed. Yet, selecting the right mattress is more often a nightmare than a dream. One in three respondents indicated they have had confusing bed-buying experiences. Much like selecting the right car, it is advisable to do your homework beforehand. "We were astounded to learn that nearly 50% of those polled didn't know what to look for in a mattress before entering the store. By simply investing some time before investing their money, consumers can be well on their way to a sound sleep," suggests Ron Passaglia, Simmons' senior executive vice president.

More than two-thirds of respondents consider their mattress to be a very important investment, though, ironically, they don't credit it with ensuring a good night's sleep. Perhaps that explains why 36% of mattress shoppers claim to have had some difficulty deciding which one is right for them.

Often people search for a "firm" mattress, assuming it will provide the most support. In reality, that's a mattress myth. It is important to test many...