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• Position: ABAMN 2007 Financial Marketing Awards: Internal Branding: First Place; Asset Size of $1 Billion to $5 Billion - Brief article

Institution: Bangor Savings Bank, Bangor, Maine

This internal campaign consisted of a brand book, employee screen savers and mouse pads. The campaign was designed to inform employees that the bank's new brand was a direct outgrowth of who the bank was, the values that employees exemplified and was rooted in the work that employees performed daily. The campaign also sought...