New materials added to CPA marketing tool kit.

Two new brochures and accompanying speeches have been added to the award-winning CPA Marketing Tool Kit at www.aicpa.org/cpamarketing. Both the brochure and speech, "College Planning: Easing the Financial Burden," offer financial guidance to people planning to send their children to college. Additionally, the speech and brochure, "Securing Your Business Financing," discuss funding options for businesses and how a CPA can help to secure adequate capital to start up or expand a business.

Members are encouraged to present these and other speeches from the CPA Marketing Tool Kit to local business/community groups to increase their visibility and help market their services. You also can distribute the corresponding brochures as handouts. All the brochures are available in black and white, two-color and four-color. Instructions for printing and suggestions on how to use the materials also are included in the tool kit. Firm name, logo and contact information may be imprinted on the brochure's back panel.

In addition to promotional brochures and...