Match strikers: college consulting company connects under-the-radar athletes with top schools.

Author:Deem, John
Position:NC TREND: Finding the right fit

With his TV-analyst dad known as a college basketball power broker especially during March Madness Anthony Bilas could get the ear of just about any coach as he looked for a place to play after graduating from Charlotte Latin School last year. But Jay Bilas didn't want to play the influence game. Instead, he directed his son to Lane Odom for advice on the best college fit. Anthony is among 60 clients of Charlotte-based Sportmatch LLC, which Odom started in 2010 to help high-school athletes use sports as leverage to enroll at academically challenging institutions. Odom, an assistant basketball coach for 16 years at Alabama, UNC Charlotte, Missouri and East Carolina University, launched the business after helping some friends connect their son to a college. He and partner David Lacy, a former Internet marketing executive, also work with baseball, football, soccer and lacrosse players, charging $5,000 to $7,500. Most clients are talented players but not the elites that populate big-time college sports programs.

"College is a 40-year decision, not a four-year decision," says Odom, whose father, Dave, coached at Wake Forest University and South Carolina. "Very few college athletes become professional athletes, but their college experience shapes the rest of their lives."

While many top universities don't offer...

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