MasterCard issuers can now customize their cardholder benefits packages.

• Position: New Products - Brief article

Banks now have a way to differentiate their credit card offerings through MasterCard. Under a new program introduced in the autumn, bank issuers can offer seven different bundles of benefits in connection with Gold and Platinum credit and debit cards with credit lines or total relationship balances of $2,000 or more.

The bundles include retail, travel and combination benefits. The packages will allow banks to tailor their products to cardholder demographics. Banks can segment their card portfolios to match their customers' spending patterns and specific needs. Institutions can, for example, offer travel benefits to frequent travelers and retail benefits to shoppers.

The...