Martin Migoya: passion for building a multinational.

Author:Newbery, Charles


BUENOS AIRES -- Martin Migoya is hard to track down--and this says a lot about how his business is faring.

It's on the rise.

Migoya, 43, runs Globant, a company that combines design, ideas, innovation and technology to develop software for everything from cloud computing to data management, e-commerce and video games. Its revenue is on track to rise 68 percent to US$94 million this year from $56 million in 2010. Its worker count will climb to 3,000 from 2,500 over the same period as the Buenos Aires-based company makes a bigger push into the U.S. Globant acquired San Francisco-based mobile device and social software developer Nextive in August, helping expand a client roster already filled with such big names as Coca-Cola, Citi, Linkedln and ad agency JWT. Now Globant is eyeing a U.S. IPO.

Migoya is spearheading the climb as chief executive, traveling extensively to plot long-term goals, meet customers and keep on top of what's going on in the fast-evolving IT indus,.

An electronics engineer with a master's degree in business administration, Migoya is passionate about entrepreneurship and spending time with customers and employees. His motto: Define what you want, and do it. That might sound simple, but it is advice that he repeats in frequent talks to business students and entrepreneurs.

"It's all in your hands," Migoya says. "First you have to understand what you want, and then you can start building. You have to think big, design the company to last, and build something that means more than just making money."

He and three friends have done just that. Globant rose out of the ashes of Argentina's 2001-02 financial meltdown, when a $100 billion sovereign debt default and 70 percent currency devaluation pushed the country into a deep recession. Migoya at the time was a director of business development in Latin America for Origin, a Dutch consulting and technology services provider. His monthly salary plunged to $1,500 from $8,000, making it hard to get by. With protest marches in the background and friends leaving the count, he and Guibert Englebienne, Nestor Nocetti and Martin Umaran met in a bar and came up with the plan for Globant.

The idea was to emulate the fast-growing companies in India's IT outsourcing industry. An attraction, Migoya remembered, was that these companies were creating opportunities for Indians to work at home, in contrast to Argentina's brain drain. The secret he found was to import...

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