Marshmallow Dreams blankets.

• Author: Peterson, Eric
• Position: Marshmallow Dreams LLC - Brief Article

MARSHMALLOW DREAMS BLANKETS: "My first career was as a television news anchor," says Jill Schafer, the president and founder of Marshmallow Dreams. "After I got pregnant with my first son, I decided I couldn't mix babies and TV." She stumbled across Malden Mills microfleece--"the cashmere of fleece," typically used in high-performance skiwear and military garb--and launched the company in 1996. Because it wicks away moisture, resists odors and is hypoallergenic, Schafer thought, "Why isn't anyone using this for babies?" Soon she was--making blankets that she first sold through Neiman...