MarketStar celebrates 25th anniversary.

• Author: Lewis, Di
• Position: SALT LAKE AREA - Brief article

Ogden--When MAR KETSTAR was created 25 years ago, founder Alan Hall says he could never have anticipated the company's growth or the way technology would shape the way MarketStar does business.

MarketStar's current CEO, Dave Treadway, says much of the company's growth can be attributed to a shared set of values between Hall and himself. He adds that the company took off because it treats employees and clients with fundamental respect.

Treadway, who joined the company 10 years ago, says sales and marketing has become even more about client-to-customer relationships and connections than it was when he joined the company, but that MarketStar has adapted to challenges and changes and will keep doing so.

"I think the future is extremely bright," he says. "The world is growing rapidly, but you'll never get away from the need for people connecting with people."

MarketStar was originally created when Hall could not find a sales force for Netline, a technology company he...