Marketing your business online: increase sales with a web site.

Position:How-To GUIDE - Interview
 
FREE EXCERPT

Why do you need a web site?

In today's competitive market it is imperative that you have an online presence. A well designed web site can make the difference between barely surviving and actually thriving in today's volatile economy. Through the internet your business has the ability to reach a wider audience, increase sales, share more information, and keep your current customers better serviced and up to date. A web site also makes it possible to test new markets, products, and services efficiently, effectively, and inexpensively, all with the click of a mouse. With online marketing your business is open twenty-four hours a day and you can send information out in moments, not hours or days. A web site can open countless possibilities and opportunities. The question is not why do you need a web site, but rather why do you not already have one?

How can a web site benefit your company?

The business world today is fast paced, information based, and deeply entrenched in technology. The expansion of the internet has largely been responsible for this and it will only continue to grow and progress with each new online technology that is incorporated into the business world. Your profit margin can be greatly increased if your customers can receive your product or service electronically. The consumers of today and tomorrow expect and require that the companies with which they do business have the ability to meet their needs online. It has been predicted that US online shoppers will double to 132 million in the next five years *. In a recent study, it was Found that 19% of Internet users shop online once per week and this number is expected to continue to grow *. In order for...

To continue reading

FREE SIGN UP