Marketing to Hispanics.

• Position: Survey - Brief article

Marketing to Hispanics: Latinos are just as likely to use digital technology as non-Hispanics, according to a new study from Vertis Communications, Baltimore. Findings show that 33 percent of Hispanics plan to use text messaging in the next 12 months, compared to 26 percent of non-Hispanic adults. The study, entitled "Customer Focus Opiniones" also says that Hispanics are just as likely to...