Marketing Terms to Know.

Position:Data page - Brief article - Glossary

Audience Segment: A portion of your overall digital visitors that is identified in the data as having similar properties for the purpose of editorial personalization or targeting of marketing campaigns.

CRM (Customer Relationship Management): A system to track all contact with customers. Often used in advertising and sales departments, but now also used to track reader behaviors, including web visits, subscriptions and customer service calls in order to understand and serve audience needs.

DMP (Data Management Platform): a system to create audience segments for targeting on internal or external platforms. It includes profiles of visitors in a segment, but not personally identifiable information. Also used in the creation of segmented audiences for targeting of advertising.

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