Have a marketing problem? These papers can provide help.

• Position: Marketing edge - Brief Article

Do you have a need for reference material in connection with a bank marketing topic? Scholarly papers prepared by students at the ABA School of Bank Marketing and Management are available through the ABA Marketing Network.

These papers, including the James H. Donnelly Award recipient, have been evaluated and reviewed by committee members of the ABA School of Bank Marketing and Management and awarded for their excellence. The papers cover a wide variety of topics such as customer retention, officer call programs, sales culture and more.

ABAMN members have access to a selected number of papers at no charge. Papers not on the "free" list are available for a fee of $49 (members) and $79 (nonmembers). By logging into the website www.aba.com/marketingnetwork.com, users can view the list of available papers by...