Bank Marketing 1-2-3: the practical handbook for community bankers.

• Position: Brief article

Bank Marketing 1-2-3 is a marketing handbook series for community bankers that want to improve or expand their marketing activities. This series was designed to help expand a bank's marketing, sales development and relationship management efforts--efficiently and for results.

The six units tackle main areas to help a bank develop and revise a marketing plan and budget; conduct research; launch new services; integrate marketing; implement a consultative sales culture; and begin using new electronic marketing techniques.

Each unit covers a topic-area in an easy, practical manner, chock full of "best practices" case studies, and templates on CD-ROM that you can download and customize for your use.

Who should buy this series: bank presidents/CEOs involved in marketing, chief marketing officers and their staffs, chairs and members of bank marketing committees, business development staff, and marketing and public relations agencies or consultants working for community banks.

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