Marketing growing pains.

• Author: Marlin, Brenda
• Position: Marketing Edge - Brief Article

Once again we are at the end of another year and it's time to evaluate our marketing efforts and apply lessons learned for the upcoming year. Let me take a quick inventory and share what I have seen this past year ...

1. The work place is moving at a much more rapid pace than ever before, creating an environment where there is less time to complete tasks effectively.

2. Competition from nontraditional banking organizations is more aggressive, eating away at critical market share.

3. Marketers are expected to do more responsibilities with fewer resources.

4. Strategic marketing versus reactionary marketing is getting more recognition from marketing professionals as well as senior management.

5. Return on marketing investment (ROMI) is a hot topic--not likely to go away or diminish in the near future.

6. Subodinates expect more professional stares and/or development and are less loyal.

7. Marketing is much more dynamic than ever before, becoming a blend of art (vision and creativity) and science (analytics).

In the years that I have been watching the bank marketing profession, I have seen an evolution that has not gone...