Two online marketing courses offered through AIB.
Position | Welcome - American Institute of Bankers - Brief Article |
Two online courses of interest to marketers will be offered this fall through the American Institute of Bankers (AIB), which is the training arm of the ABA.
The first, "Marketing Financial Services," has been renamed. It was formerly titled, "Marketing for Bankers." The course begins Sept. 27 and continues for 16 weeks through Jan. 31, 2005.
The second, "Financial and Business Planning for Bank Marketers" is new. The course, which begins Oct. 18 and continues for nine weeks through Jan. 3, 2005, is designed to train bank personnel to do a more effective job in the financial and business aspects of marketing. Topics include budgets, the...
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