All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World.
| Author | Brinegar, Brad |
| Position | WHAT THEY'RE READING - Brief Article - Book Review |
Brad Brinegar, CEO, McKinney & Silver
All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
Godin explains that we seldom buy things because we need the features and benefits they offer. We buy because we want something the brand stands for, something...
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