MARKET TRENDS INC.

375 Corporate Drive South

Suite 100

Contact: Jack Geiger

Seattle, WA 98188

Phone: (206) 575-1222

Fox: (206) 575-8779

E-mail: jack@markettrends.com

Web: www.markettrends.com

Profile

Market Trends Inc. is a full-service marketing research and consulting firm that has specialized in mystery shopping and custom research in the financial services industry for over 18 years.

Case study

What action should a community bank take when changing demographics and customer expectations combined with increased competition to create a gradual decline in market share? A community bank facing such a predicament recently commissioned Market Trends.

In Phase I of the research project, Market Trends' team designed and performed a baseline study that provided a meaningful perspective of the bank's market position. The results were used to develop and promote a new package of services targeted...