Market To Shine Onto More Non-LATAM Sales.

Position:NATPE To Shine

This time around, NATPE Miami will bring an end to the holiday spirit even earlier than usual--before market participants will have even had a chance to digest all the spirits (read: alcohol) ingested during the holiday season.

However, to compensate for the missing jolliness, NATPE is redefining itself as an international market, rather than just a LATAM-focused event.

This year, the three-day market will start Tuesday, January 16, just one day earlier than in 2016, but four days earlier than 2015, and 11 days earlier than 2014.

The problem is that the Epiphany, a religious holiday that is observed in many part of the world, especially in Latin America, falls on January 6. This means that many TV executives will return from their holidays on Monday, January 8, with just four days to finalize things before Miami.

However, according to some press reports, NATPE Miami will continue to be held after the Martin Luther King Jr. national holiday (which is always on a Monday) for the next three years at least, which might actually be a good thing since it falls during a period that is less expensive for hotel accommodations.

Other complaints concerned the removal of chairs and tables in the main lobby of the Fontainebleau, a measure prompted in order to discourage badgeless people from using the area as a meeting place.

As usual, the market side will be divided into five areas: The four towers (Tresor, Sorrento, Chateau and Versailles), the market floor (booths), meeting tables, meeting spaces (rooms), and poolside cabanas. In total, the five areas can accommodate more than 260 exhibitors. All the conferences will be set up at the adjacent Eden Roc Hotel, as they were at last year's edition.

In terms of exhibitors, there will be just 19 companies from Latin...

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