Market facts.

• Position: Hospitality & Travel - Brief article

National Parks Recreation Visits Arches 928,794 Bryce 1,043,321 Canyonlands 436,713 Capital Reef 604,810 Zion 2,897,213 Total 2008 Visits: 5,910,851 Source: Utah Office of Tourism Notes: Table made from bar graph. Industry Outlook

AS AN INDUSTRY, WE NEED TO DO A BETTER JOB OF GETTING THE WORD OUT, WHETHER IT'S TO OUR LEGISLATORS OR IN OUR COMMUNITIES. WE NEED TO COMMUNICATE THE VALUE OF TOURISM EVEN IN MARKETS WHERE THE ECONOMY IS VERY DIVERSIFIED AND TOURISM MAY NOT BE A KEY OR A SIGNIFICANT PLAYER.

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Joel Racker, Utah Valley Convention and Visitors Bureau

UTAH IS WELL POSITIONED TO TAKE ADVANTAGE OF OUR REPUTATION FOR GOOD VALUE. WE HAVE SCENERY THAT IS...