Market Basket's 'never before' story.

AuthorKristie, James
PositionTHOUGHT LEADERSHIP - Reprint

From We Are Market Basket by Daniel Korschun and Grant Welker. Copyright [c] 2015 by the authors. Published by AMACOM (www.amacombooks.org).

Unprecedented. That is the word so often used to describe the Market Basket protests [over the ousting of the supermarket company's CEO]. Never before had nonunion employees banded together to reinstate a fired CEO. Never before had a protest involved such a broad coalition of employees: from cashiers to store directors to truck drivers to office workers, and all levels of management. Never before had a worker protest spilled over, involving both customers and suppliers, all working in unison to shut down a company this large for this long.

This is the story of one of New England's most admired companies reaching the brink of collapse. It is the story of a battle over the future of the company--a battle that pitted cousin against cousin, employees and customers against shareholders, and some say good against evil.

Market Basket is unique. It is tempting to think that because the story of the protest is...

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