Una maquinaria mas eficiente.
Author | Zellner, Mike |
Position | Control de costos y mejora de la eficiencia productiva - Editorial |
La reducción de costos es lo más importante para las multinacionales que operan en América Latina. Un difícil 2002 y la lenta recuperación de este año han devastado los ingresos, por no mencionar las ganancias, en casi todas las empresas que conforman las 24 Grandes de LATIN TRADE en 12 sectores.
Muchos gerentes buscan ahorrar en tiempos de desaceleración económica, pero Wal-Mart ha convertido las operaciones de bajo costo en el alma de su estrategia. Con ventas mundiales de casi US$250,000 millones, el mayor minorista del mundo puede hacer a los suministradores pedidos de una envergadura con la que la mayoría de las empresas sólo pueden soñar. Sin embargo, su división mexicana es un ejemplo de las ventajas de mantener una estrategia. La división repitió otro año de crecimiento superior al 10% en una economía debilitada.
En Argentina y Brasil, las adversas condiciones macroeconómicas y de los diversos sectores parecen imposibles de superar, pero los negocios no aceptan excusas a la hora de buscar ganancias. Las multinacionales de las telecomunicaciones han tenido que enfrentar una caída de las ventas hasta del 50%. En esta edición, Tomas Szentei, vicepresidente de Ericsson, le dice...
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