MAP Agenda 2000: Reaching Out to Smaller Firms.

• Author: Shamis, Gary S.

The PCPS management of an accounting practice (MAP) committee recently was reorganized to broaden its scope to do more for smaller practice units. Members of the small firm advocacy committee were asked to merge with the MAP committee and to form a standing sub-committee of MAP. This gives the MAP committee equal representation from sole practitioners, and small, midsize and large practices. The MAP committee plans to increase its efforts onto meeting the needs of smaller practice units.

Other activities for the new year include the following:

* A meeting of state society MAP chairs and their respective state association committee liaisons and representatives from firm associations and special interest groups will be held in May. This meeting will focus on trends in the profession, as well as suggested MAP agendas for the states and committee organizational issues.

* The small firm advocacy subcommittee assisted in preparing the agenda for the practitioners symposium, ensuring small firm issues will be covered. Participants of the 1999 symposium gave it the highest rating ever. We plan to build on last year's success and offer an even better program in 2000.

* The MAP forum series will return in October to Las Vegas. The two previous forums on consolidation and staffing were very successful. This year's forum will address competition in the industry, as well as new services, strategic alliances, new competitors, strategic planning and much more.

New MAP initiatives for 2000

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