Making Media Brilliant: Brilliant Media Strategies celebrates 50 years.

• Author: Mackenzie, Kathryn

It's a year of full of celebrations for Brilliant Media Strategies. The Anchorage-based marketing and communications company is celebrating its fiftieth anniversary with twelve months of festive events including mixers, sponsorships, and fundraisers.

Brilliant Media's story begins in 1968 when it became Alaska's first advertising agency. The name has changed over the years, but the mission to "evoke a response--to stop people in their tracks and get them to think and respond," remains the same.

"From the beginning, Rod Bradley and Con Murray emphasized customer service, and through our ownership iterations that commitment has never changed. Client success is job one," says Brilliant Media's President and CEO Debra Reinwand. "Having a creative, forward thinking staff and turning them loose is important. We have staff-led brainstorming sessions to help address client issues and bring forward innovative and effective tools."

Part of the reason Brilliant Media has weathered fifty successful years in business in Alaska is that the company operates as a problem solver. Its employees don't just help clients create a positive brand or image but work to provide campaigns and creative materials that positively influence decisions that impact their clients' ability to conduct business, says Reinwand.

Along with operating as their clients' advocate, the team at Brilliant Media offers every customer--from multinational corporations to rural residents--innovative, effective marketing using the latest technology and media platforms. As branding strategies evolve, so does Brilliant Media.

"We pledge to never stop learning. We stay in tune with the evolution of...