Making communities great.

• Position: Branding - First National Bank of Pulaski - Brief article

Institution: First National Bank of Pulaski, Pulaski, Tenn.

Asset size: $635 million

Agency: Financial Marketing Solutions, Franklin, Tenn.

Throughout the decades, the bank has been involved in every major civic initiative around town, but previously, the bank had not called a lot of attention to itself previously. To engage the community and spark involvement and partnership between the bank and community, the bank's brand was built around the idea of "Making Communities Great."

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Building on well-established brand equity, the bank's logo was updated and then a variety of materials were created to promote the new brand, most notably new social media pieces and a microsite to manage and facilitate communication and interaction within the...