Making civic engagement go viral: Applying social epidemiology principles to civic education

Published date01 February 2019
Date01 February 2019
AuthorCatherine d.P. Duarte,Alexander Pope,Alison K. Cohen
DOIhttp://doi.org/10.1002/pa.1857
ACADEMIC PAPER
Making civic engagement go viral: Applying social epidemiology
principles to civic education
Alexander Pope
1
|Alison K. Cohen
2
|Catherine d.P. Duarte
3
1
Department of Secondary and Physical
Education, Salisbury University, Salisbury,
Maryland, USA
2
Department of Public and Nonprofit
Administration, School of Management,
University of San Francisco, San Francisco,
California, USA
3
University of California, Berkeley School of
Public Health, Berkeley, California, USA
Correspondence
Alexander Pope, Department of Secondary
and Physical Education, Salisbury University,
1101 Camden Ave, Salisbury, MD 21801,
USA.
Email: axpope@salisbury.edu
This paper explores the connections between education for youth civic engagement
and theories and strategies from public health (specifically, epidemiology). We
illustrate this with four applications of epidemiologic theory to youth civic
engagement: social determinants and fundamental causes, vulnerable populations
and cumulative disadvantage, positive spillover, and herd immunity and critical mass.
Formalizing concepts of current civics, in schools and the public, as a civic epidemic,
we present a case for individualand grouplevel interventions based around targeted,
schoolbased, effective civic education initiatives. Grounded in epidemiological
theory, such approaches call attention to the simultaneous need to improve broad
civics education and ensure that particular populations receive necessary attentions.
1|INTRODUCTION
Problemsin public educationin the United States oftenreceive the label
epidemics.A quickreview of recentreports includesreferencesto drop-
out epidemics (Wolk, 2011), suspension epidemics (Eitle & Eitle, 2004),
and school violence epidemics (Spivack & ProthrowStith, 2001).
1
Epidemicsmay also be foisted upon schools, as we look toeducation to
battle the obesity epidemic (Baranowski, Cullen, Nicklas, Thompson, &
Baranowski, 2002) or the teen pregnancy epidemic (Osuchowski
Sanchez, Tigges,Mendelson, Lobo, & Clark,2012). Generally, theuse of
epidemicto describeconditionsin and aroundschools carriesa negative
connotation. Parallels are implicitly (and sometimes explicitly) drawn to
scares in public health; people associate epidemics with outbreaks of
contagiousinfectious diseaseslike influenza or HIV/AIDS.
Epidemiologists define epidemics as unexpectedly high numbers
of cases in a particular population at a particular time; in popular
culture, epidemicis often used to describe a growing and important
problem to make it newsworthy. Epidemicalso suggests that large
populations are affected and/or at risk and that solutions at the pop-
ulation level, rather than simply individual treatments, are essential.
Contemporary descriptions of the opioid epidemic highlight the broad
complexity. Prescription drugs, mental health, alternative medications,
economic concerns, and education are just some of the topics consid-
ered important to a useful effort at combattingsuch an epidemic (A.
R. Williams & Bisaga, 2016).
In this paper, we conceptualize generally low levels of civic
engagement, as well as disparities in civic engagement among subpop-
ulations, as an ongoing civic engagement epidemic with negative
impacts on civic and physical health. We then argue that epidemio-
logic theory can also be used to inform ways to leverage resources
to bring about positive, dramatic change. Harnessing epidemiologic
insights can suggest educational strategies to help address inequalities
in civic engagement with added benefits of increasing overall health.
Though sites for learning about and engaging in civic action are not
limited to any particular institutions, formal schooling is an efficient and
effective means of targeting youth. First, nearly every young citizen in
the United States experiences formal schooling, allowing these experi-
ences to potentially cut across socioeconomic status and other bound-
aries. Second, formal schooling also reaches groups of youth together
rather than as individuals, helping to build the possible herd immunities
and positive spillovers described in this framework. Third, schools are
implicitly and explicitly charged with developing engaged citizens.
Thus, we situate our work within the context of public K12
education. We begin by sharing our conception of civic engagement.
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This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided
the original work is properly cited.
© 2018 The Authors Journal of Public Affairs Published by John Wiley & Sons Ltd
1
Recent increased concerns notwithstanding, concerns about a school violence
epidemic trace back to at least the 1970s. See Brodbelt (1978).
Received: 18 July 2018 Accepted: 2 August 2018
DOI: 10.1002/pa.1857
J Public Affairs. 2019;19:e1857.
https://doi.org/10.1002/pa.1857
wileyonlinelibrary.com/journal/pa 1of10

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