Making the best use of available customer data.

• Position: Optimas3 DocumentAnlayzer and KnowledgeSource generate customer data for financial institutions - Brief Article

Is your bank mining all that valuable data from customers' checks? Wausau Financial Systems (WFS), Mosinee, Wisc., is showcasing two systems, Optimas3 DocumentAnlayzer and KnowledgeSource, which generate more customer data for financial institutions.

This customer data helps banks in referring existing and prospective clients to the tight products; in retaining customers; in cross selling; and in acquiring new customers, according to Dave LeBeau, executive vice president of marketing and product development at the company.

...