E-mail click-through rates in the financial industry surpass those for retail.

• Position: Marketing News - Survey - Brief article

A recent survey of e-mail marketing rates in 13 industries during the first six months of 2006 reveals that the financial services industry has an average click-through rate of 11 percent, according to metrics compiled by Harte-Hanks, Richardson, Texas, and its Postfuture e-mail business.

While that click-through rate was below the average for the industries studied (18.4 percent), it was better than certain industries, like insurance (9.5 percent) and retail (6...