Magazine page-turners from the past.

• Position: ABA Marketing Network: The best minds in bank marketing meet here.

How times have changed. Let's take a brief visit to the past in commemoration of the 90th anniversary year of the ABA Marketing Network and its predecessor organizations. What follows below are three excerpts from publications that later evolved into what is now called ABA Bank Marketing magazine. We offer samples from three different decades.

The 1960s: The Good, the Bad and the Politically Incorrect An excerpt from "Beautiful PR," Bank Marketing Management, July 1969

Most bank marketing men will agree that beautiful tellers will attract customers who might otherwise bank with the competition.

But the question immediately arises: Is it better to hire beautiful women and train them to become tellers, or is it possible to take train tellers and turn them into beauties?

Detroit Bank and Trust Company took the latter approach. Under the direction of Miss Leah Dunham, assistant vice president and officer-in-charge of the women's banking services department, the bank embarked upon a trial program of beautifying its miler staff.

Tellers were picked at random and the face-lifting work was begun.... Says Miss Dunham: "A new look definitely enhances a woman's work and outlook."

The 1970s: This Could Catch on An excerpt from "New Services & Promotions," Bank Marketing, February 1976

Fidelity Bank, Philadelphia, is the first commercial bank in Pennsylvania to receive permission to open a branch office in a supermarket.

The Pennsylvania Department of Banking approved Fidelity's application for a pilot program with Food Fairs Stores Inc. Under the program, the bank will open a mini branch this year in...