Mack Trucks Inc. comes to Alaska: CMI expands full-service dealership.

• Author: Colby, Kent L.
• Position: BUILDING ALASKA - Company overview

[ILLUSTRATION OMITTED]

For the past four months, Construction Machinery Industrial LLC (CMI)'s Greg Morrison and other representatives have been traveling the state in preparation of this month's rollout of the firm expanding its business by becoming a Mack Trucks Inc. full-service dealer. CMI was founded in 1985 and holds a 43 percent market share in its segment as a Volvo construction equipment dealer. With locations in Anchorage, Fairbanks, Juneau and Ketchikan, CMI has sales and service business of $88 million.

The company adds the complete line of Mack product to its existing Hitachi, Atlas Copco, Volvo and Ingersoll Rand lines of construction machinery.

"CMI has had great success as a Volvo construction equipment dealer and really knows the vocational market," says John Thomas, Mack west region vice president. "Expanding to add the Mack product line is a natural fit for them and for us. CMI's customer support and Mack equipment will be a powerful combination in the Alaska market."

Morrison, with more than 20 years of Alaska automotive and equipment experience, joined CMI in 2010 as the Mack Truck sales and product representative. His objective has been to visit all current Mack users in the state--there are 456 trucks in state--and to familiarize them with CMI's business strategy and the company's team of experts that consistently deliver leading-edge customer satisfaction. Morrison says he has been focusing on complete product support and development, repair needs and introducing the full line of Mack Trucks.

'BUILT LIKE A MACK TRUCK'

Mack reports it holds itself to high standards and practices and is proud of the phrase "Built Like a Mack Truck," which has become ubiquitous in signifying...