The Life Science Association of Manitoba (LSAM) has unveiled a new brand focused on bioscience and its contributions to local economic development.
Our decision to rebrand comes at a time when life science' no longer defines us or our industry, said Tracey Maconachie, LSAM President. With thriving local businesses expanding our clean tech, agricultural tech, water reduction and composite sectors, it's clear our industry is evolving, and we recognize we must do the same.
LSAM has been the voice for Manitoba's life science industry since 1990. Over the past year, LSAM has opted to embrace the term bioscience', which is a more inclusive definition of the industry's current state and diverse local representation.
LSAM's 2017 industry profile reported the bioscience sector, including bio health, ag biotech, and industrial biotech companies, contributed over $2.5 billion in annual revenue to Manitoba's economy.