Loyal to Oklahoma and you.

• Position: ABAMN 2007 Financial Marketing Awards: Branding; Runner-Up; Asset Size of $1 Billion to $5 Billion - BancFirst Corp. - Brief article

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Institution: BancFirst, Oklahoma City, Okla.

Created a unified, consistent brand across 47 communities and nearly 100 service locations. Re-enforce the idea of customers visiting their local BancFirst around the corner, while also recognizing strength, competence and stability of BancFirst's statewide network of banks. Customers should feel a sense of pride as a customer of BancFirst, which was installed as bank at Oklahoma's statehood in 1889 and is still the local bank on the corner that is "loyal to Oklahoma and loyal to you." That tag steers this image campaign to every...