New, low-cost demographic data now available for community banks.

• Position: New Products - Brief article

Smaller financial institutions can now have top-quality demographic studies, including data on major competitors, which includes a one-page narrative explaining the data, according to Apple Advertising, Asheville, N.C.

The turnaround time is quick, usually within eight hours of the order. In addition, sample single-county and multi-county reports may be downloaded, the company says.

A key difference between this new service and traditional ones is that it includes a personal consultation with a human data analyst who will customize the data request and prepare a cover report for the data, says the company.

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