Looking Hateworthy: An Investigation of the Relationship Between Chinese Phenotypicality and COVID-19-Related Prejudice and Discrimination

AuthorSamuel Choi,Kayla A. Burd,Alice Choi
DOIhttp://doi.org/10.1177/21533687221138962
Published date01 January 2023
Date01 January 2023
Subject MatterArticles
Looking Hateworthy:
An Investigation of the
Relationship Between
Chinese Phenotypicality and
COVID-19-Related Prejudice
and Discrimination
Samuel Choi
1
, Kayla A. Burd
1
,
and Alice Choi
2
Abstract
Throughout the COVID-19 pandemic, there have been an increasing number of hate
crimes perpetrated against Chinese and non-Chinese Asian Americans. Some hate
incidents suggest that Chinese Asian Americans have been mainly targeted followed
by non-Chinese Asian Americans. The present study examined the inf‌luence of victim
Chinese phenotypicality (CP) and participant individual differences on COVID-19-
related prejudice and discrimination. Participants were presented with a mock
news story detailing a restaurant employee (varying in CP) who tested positive for
COVID-19 but went to work despite warnings to quarantine and allegedly spread
COVID-19 to other employees and customers. CP was manipulated through photo-
graphs embedded within the mock news story of the employee (White (control) vs.
Low CP vs. High CP). After reading the news story, participants completed measures
of prejudice and discrimination endorsement along with measures of individual differ-
ences. Results revealed that CP inf‌luenced prejudice and support for discrimination,
but only for individuals with certain characteristics (e.g., low income). The f‌indings
highlight individual difference characteristics among perpetrators of prejudice and dis-
crimination against Asian Americans, in addition to phenotypic variations among
those who may be victims of hate related to the COVID-19 pandemic.
1
Department of Psychology, University of Wyoming, Laramie, WY, USA
2
Columbia University, New York, NY, USA
Corresponding Author:
Samuel Choi, Department of Psychology, University of Wyoming; 1000 E University Ave, Laramie, WY,
82071, USA.
Email: schoi6@uwyo.edu
Article
Race and Justice
2023, Vol. 13(1) 105-129
© The Author(s) 2022
Article reuse guidelines:
sagepub.com/journals-permissions
DOI: 10.1177/21533687221138962
journals.sagepub.com/home/raj
Keywords
Asian Americans, hate crimes, hate incidents, COVID-19, prejudice, discrimination,
phenotypicality
Although Chinese individuals and Chinese Americans are not to blame for the pan-
demic, COVID-19 was f‌irst discovered in China. Perhaps because of the location of
this discovery, there has been an increasing number of hate behaviors (e.g., shunning)
targeted against Chinese (Yellow Horse et al., 2021) as well as non-Chinese Asian
Americans (Ruiz et al., 2020). While Chinese and non-Chinese Asian Americans
have been increasingly likely to encounter hate events during the pandemic,
Chinese Americans have experienced a majority of hate incidents against Asian
Americans (43.5%), followed by Korean (16.8%), Filipino (9.1%), Japanese (8.6%),
Vietnamese (8.2%), and other Asian Americans (Yellow Horse et al., 2021). This is
a disproportionate majority as Chinese Americans only comprise of 24% of the
Asian population in the United States (Budiman & Ruiz, 2021).
According to the Stop AAPI Hate organization, of the total anti-China rhetoric
reported by Asian Americans, roughly half have been directed at Chinese Americans,
with the other half targeted toward non-Chinese Asian Americans, involving phrases
like f**k Chinaand the Chinese invented the virus(Borja et al., n.d.; Ren &
Feagin, 2021, p. 750). Thus, anti-China bias appears to be largely targeted at Chinese
Americans rather than Asian Americans more broadly. What could explain this dispar-
ity? It is possible that perpetrators are more likely to express anti-Chinese sentiment
towards Asian Americans who appear to be higher in Chinese phenotypicality (CP),
the appearance of being Chinese.
To date, no known research has empirically examined whether CP may be predic-
tive of an increased likelihood of experiencing hate behaviors, particularly during the
pandemic. Therefore, the aims of the current study were to explicitly test whether the
appearance of being Chinese could increase the odds of encountering hate related to
the COVID-19 pandemic and what individual differences (e.g., xenophobia) might
exacerbate these odds.
Racial Phenotypicality and its Relation to Prejudice and Discrimination
To our knowledge, there is no psychological literature examining the association
between Chinese phenotypicality and COVID-19-associated prejudice and discrimina-
tion. However, related research investigating the effect of Asian phenotypicality on
racism found that Asian phenotypicality in Asian males is negatively associated
with attractiveness in Westerners (Thai et al., 2020; Wilkins et al., 2011). Other
research suggests that f‌irst-generation Asian females with smaller eyes experience
more blatant racism (e.g., called names such as chink) than later-generation Asian
females with smaller eyes (Lee & Thai, 2015, p. 245). Thus, research suggests that
Asian Americans experience prejudice (e.g., rated less attractive) and discrimination
(e.g., receiving blatantly racist comments) related to their appearance.
106 Race and Justice 13(1)

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