Lofton Label finds success in Twin Cities.

Author:Abelman, Judy

Lofton Label, a Minnesota-based converter that has found success with digital printing, has been selected to host a plant tour during the FLAG Annual Meeting in Bloomington, MN, USA, which is being held from October 27-29, 2020.

A FLAG member since 2015, the company has benefited from quarterly rebates and the ability to connect with peers from other independent converters at the Annual Meeting. FLAG membership has provided other benefits, too.

Lofton Label has a rich history, and it has not been slow to innovate. The company started investigating digital printing in 2008, and by the fall of 2009 had purchased its first HP Indigo. Times were getting tough by 2009 and it knew it needed to be more efficient. Timing was perfect, as Lofton Label wanted to get a jump start and purchase one of the first 6000's on the market. Mike Gaughan, COO, remembers, "It was certainly a challenging time to make that kind of investment--a real roll of the dice. We felt strongly that this would be the best way for our company to keep growing."

Within a short time, that press was filled with work. With OT around the clock, it was time for a second HP digital press, which was purchased in April 2014.

With both flexo and digital capabilities, Lofton Label now produces labels for a broad array of industries, including agriculture, animal health, food and beverage, health and beauty, industrial chemicals, and beverages. One large portion of its business is extended content booklets, which the company prints both flexo (offset) and digitally.

Another large focus of the business has become flexible packaging, from its 24" Aquaflex 10-color press. Lofton Label prints unfinished pouch materials for customers who have their own pouching equipment and create gusseted pouches and sachets. Additionally, Lofton Label partners with pouching companies so that it can provide its customers with a total flexible packaging product.

Lofton Label's customers--and...

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