LA LOCURA DE LAS CIBERCOMPRAS.
Position | TT: The craziness of cyber shopping. |
A fines del año próximo, toda ciudad, pueblo y aldea del vasto territorio argentino tendrá acceso a un centro comercial respaldado por el financista George Soros.
AltoCity, una compañía de Buenos Aires respaldada por Soros, ha firmado un acuerdo con Telefónica Argentina para "colocar físicamente nuestros centros comerciales en todas partes", dice Daniel Kielmanowicz, presidente ejecutivo de AltoCity. "Llegaremos a los lugares donde no tiene sentido construir un centro comercial de US$70 u US$80 millones".
Para fines del 2001, Telefónica Argentina, que compró el 50% de AltoCity.com por US$24 millones en diciembre de 1999, dará a los argentinos acceso a terminales informáticas en 230 oficinas telefónicas públicas en toda la nación." Este proyecto es único en América Latina por su tamaño", señala Julio Lescano, vicepresidente de la Cámara Argentina de Comercio Electrónico.
Si el plan tiene éxito, Soros habrá dominado otro mercado. Otra empresa respaldada por Soros, el fondo inmobiliario Inversiones y Representaciones Sociedad Anónima (IRSA), ya tiene siete centros comerciales en Buenos Aires y sus alrededores, y otro en la provincia de Salta. IRSA ha comenzado a construir centros comerciales en Rosario y Neuquén, que deben abrir en el 2001. En 1999, ocho centros comerciales de Soros, que tienen 400 tiendas, recibieron 80 millones de visitantes y ganaron US$1.200 millones, el 63% del total...
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