LMA selects SmithBucklin for full-service management.

• Position: Legal Marketing Association

Changes are coming to your Legal Marketing Association headquarters. With this issue of Strategies, you will notice a new headquarters address, and you will soon see new staff names on LMA materials and contact information. These changes reflect LMA's move to a new management company effective Sept. 1, 2009.

SmithBucklin is the world's largest association management company. The company's mission is to drive growth and build sustained competitiveness for its client organizations. Founded in 1949, the company employs 750 professionals specializing in all phases of association activity including executive management, member and chapter administration, convention and trade show management, marketing and branding, Web services, publications, education and programs, government relations and financial management.

The LMA board of directors and volunteer leaders will direct SmithBucklin efforts with clear goals for the association's future:

* Clarify association initiatives;

* Create programs and member services based on your organization's overall mission; and

* Articulate and implement strategy and objectives.

LMA chose SmithBucklin for its proven record of providing strategic and operational leadership for associations. The board also expects SmithBucklin to suggest innovative ideas and new approaches that reflect best practices in association management.

"LMA's members are engaged and dedicated to their membership, which encourages us to continue to grow the association, while simultaneously providing them with valuable resources," says Jennifer Manton, LMA president and chief marketing officer for Loeb & Loeb LLP. "By partnering with SmithBucklin, I am confident that we will be able to utilize the company's world-class expertise and resources to help us drive our organization forward."

The LMA staff team will support the board's vision, defined in the strategic plan, to enhance education, expand technology resources, support member networking and community-building and grow thought leadership.

Betsi Roach will continue to serve as LMA's executive director and will work closely with the staff team to ensure that LMA members...