LMA collaborates with ABA.

• Position: Dicta - Legal Marketing Association & American Bar Association - Brief article

With the legal industry's unprecedented changes over the past few years, many legal professionals in academia and private practice have banded together. With the common goal of positive outcomes for all involved, these professionals are addressing the changes and creating forward-thinking, progressive solutions. As a direct result of these goals and changes, both new and seasoned attorneys will be better prepared to handle the constantly changing environment of the legal industry.

Keeping this goal in mind, LMA has offered itself as a resource to the American Bar Association and law schools across the country. LMA would assist predominantly by providing legal marketing educational programs for law students. These programs will teach...