LMA attendees still soaring after conference.
Author | Downey, Marguerite G. |
Position | ABOUT THIS ISSUE |
With the theme of this year's Legal Marketing Association Conference being Recover | Refocus | Reunite: Pathways to Increasing Profitability, it is appropriate that this 24th edition took place in downtown Denver, Colo. You see, Denver was established during the Pikes Peak Gold Rush of the late 1850s as fortune seekers and would-be adventurers made the trek westward in hopes of building new, rich lives for themselves. Today, we follow in those trail blazers' footsteps eschewing that same Manifest Destiny philosophy that prosperity is within our reach.
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The conference sessions, led by experts from a wide range of professional backgrounds, were both inspiring and practical as they provided far more than a nugget of insight into building a successful business development campaign. Articles in this issue that you will find of particular interest on the conference sessions address: strategies attorneys...
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